About us

ok.football is where authentic, fan-led conversations happen; before, during and after the match.  We put the friendship into football, dialects into discussion, and help fans of forward-thinking clubs to meet and stay connected. 

Our goal is to engage, entertain and empower smartphone owning fans' via their native messaging app who spend much of their time on the hoof.

A service driven by a passion for a more responsible and relevant approach to digital that respects, recognises, rewards and repays fans' for their attention, with the belief that people are happier when they play with their heads up.

We create simple, frictionless, and half decent, value added experiences for fans' as part of their season-long journey and matchday rituals. 

Fans' interact, participate and play with conversational artificial intelligence solutions that enhance their match-going experience. 

But it's not just matchday. ok.football enables fans to enjoy compelling, bite-sized content created in partnership with the clubs [and brands] they support, whether they're in the stand on a wet windy Tuesday night in Stoke; on a supporters' coach en route to a game, or down the pub enjoying a drink with friends afterwards.

We design simple, straightforward and honest conversations that are useful, ethical, and real —because every fan deserves to be listened to and understood. 

"The best fan experiences are built with ok.football. And the clubs you support are supported by ok.football."  - Roy the Crowbot, ok.football's emotionally engaged digital assistant made for fans of Royston Town FC.   

ok.football creates half-decent experiences for supporters—both online and offline. We're a digitally transformed, football-centric "fan service" you deserve and have been waiting for. The aim of our invisible machines and hardworking people is to deliver, time and again, 24/7, in order to meet or [hopefully] exceed your expectations.  

Join the +44[0]77FOOTBALL conversation, and our community.  

#077FOOTBALL 

Fitter, happier. More productive…

Authentic, fan-led conversations worth returning for.